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Advertise with Oyster
Placing your online advertising with Oyster can deliver your
advertising message to a unique section of the Cook Islands
population and to the many overseas customers who visit our web site.
Internet users are typically aged between 22 and 44, predominantly
male (60%), with higher than average disposable incomes. Each month
over 25,000 Oyster pages are displayed to Internet users in the
Cook Islands and internationally.
An online advertising campaign with Oyster can help you:
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Alert Internet users about your business or services
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Raise brand and product awareness
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Increase the number of visitors to your web site
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Increase product sales
Banner advertising forms the majority of advertising on the Web.
It is a powerful advertising medium that can be used for both brand
awareness and direct marketing campaigns.
An advertising banner is a graphic image on a web page that is linked to a
location chosen by the advertiser (e.g. the advertiser's web site).
How Banner Advertising Works On Oyster
Displayed in Figure 1 below is an example of an advertising banner designed
for the Oyster Web Site. Just below and to the right of this banner are
width and height measurements for Oyster Web Site banners.
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Height = 40 Pixels
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Width = 242 Pixels
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Figure 1
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The above advertising banner has the following features:
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When an Internet user clicks-on the banner they will be taken to a page
on the advertiser's web site or to another page on the Oyster web site
designed for the advertiser.
The page the Internet user is taken to usually contains the full
advertising material that you want to present to your customers, such as a
sales brochure, product catalogue, special offer etc.
If you were to click-on the banner in Figure 1 you will be taken to the
sales brochure for Nokia mobile phones at TCI.
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Research indicates that animated banners are more effective than
static banners, generating higher ad awareness, recall and click-through.
The banner in Figure 1 is an "Animated GIF" file. The banner image
is an animation created by combining multiple GIF image files
into a single file. The result is multiple images, displayed one after
another, that give the appearance of movement.
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Advertising banners on the Oyster Web site appear in the upper
right-hand corner on nearly every page throughout the site.
Each time a user visits a page on the Oyster web site they will see
a different banner, selected from the pool of advertising banners.
By rotating the banners in this way we make our web site advertising
more appealing to our customers.
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When an user moves their mouse pointer over the banner a brief message
appears, usually instructing the user to click-on the banner for
more information.
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When you place your advertising banner with Oyster, you will receive
a monthly summary report (via e-mail) containing the number of
times your banner was displayed and how many times it was clicked-on.
When a banner is displayed on a page we call this an "Impression".
When a banner is clicked-on we call this a "click-through". These are
standard terms used in the Internet advertising industry.
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The required size of a advertising banner on the Oyster web site is:
Width = 242 Pixels, Height = 40 Pixels, maximum file size = 15 KBytes.
Pricing Schedule
The placement charge for a single advertising banner on the Oyster web site is:
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$22.50* per month
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$25.00* set-up charge, paid once for each banner file.
This charge also applies if a banner is replaced.
We also offer the following advertising banner design packages:
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Static Banner Design (i.e. without animation): $80.00*
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Animated Banner Design: $100.00*
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High Impact Animated Banner Design: $500.00*
The above prices for the banner design packages do not include the
placement charges shown above.
Placing Your Advertising With Oyster
You can place your advertising with Oyster by completing two simple steps:
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Fill-in an Oyster Website Charge Form by either coming into the
Customer Services area at the Telecom Centre or we can fax a form out
to you. Our Sales and Service telephone number is 123.
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Purchase an animated advertising banner design package from Oyster or
have an advertising banner designed for you that meets Oyster's
requirements in terms of banner dimensions and file size limit
(stated above).
Increasingly, the Internet is the place where people go to
find information about products and services.
Make sure you make your presence felt.
We look forward to seeing your advertising banner on the Oyster Web site.
*Please Note: Prices are subject to change without notice.
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